Arybe by Sherlock Communications
Transforming an internal tool with low adoption into a solution used by 5x more users.
I specialize in B2B SaaS and internal systems, having brought up the user experience as a strategic decision-making pillar to 7+ companies.
Midea Carrier
A better e-commerce customer journey through a logistics capacity control system.
EliteTrainer
Boosting user engagement on both sides of a B2B2C fitness coaching platform.
7+ years designing artifacts and solutions that matter
I started in architecture - it shares a very similar nature with design. I worked in various related areas and niches, and that's how I learned and consolidated not only design principles, but multidisciplinary collaboration, stakeholder communication and the importance of business strategy. Now I use this background to enrich my approach in design work, daily.
My work is based on data, craft and design system principles. I believe the value of design lives in the subtle details. One of my biggest interests in product design is to improve the little interactions of the user journey, and monitor the impact they make to business goals.
In my free time, you can find me practicing yoga, knitting, or hanging out with my family and friends.
Background
2016-2017
Architecture Researcher
Collaborating in a big research project about Architecture and Criminality at UFSC, I've learned how to deal with quantitative and qualitative data analysis and data communication.
2018-2019
Graphic Design
As the Architecture Academic Journal editor at UFSC I practiced skills such as leadership, visual design, content writing and creativity.
2019-2023
Architect and Interior Designer
While freelancing and entrepreneuring I was always negotiating with different technical teams and clients, and developed strong attention to detail - in this field small mistakes can lead to big damages.
2013 & 2020
English Teacher
Both teaching online and in person had its challenges - big classes, constant problem solving. The skills that made me a great teacher were empathy, planning, improvisation, didactics, oratory and the good old communication.
Experience
February 2024 - Today
Product Designer
August 2023 to February 2024
Volunteer UX/UI Designer